Not really, but it is a rare sighting of the TTC's now defunct "Worth A Million" campaign. Trust TTC laziness to not actually pull the ads from inside the subway cars.
Considering how many of the inside ads on TTC subway cars and buses are self-promotion, I guess there isn't a lot of replacement cash to be made from real advertisers, so there's no incentive to rush to pull the ads down. Plus it would make their backs hurt.
Anyway, here are a couple of grainy phone snaps I took last week just to be sure I wasn't dreaming the whole thing up. Notice the defunct website is still shown, as well as a contest for free monthly metropasses daily until April 30th - except the website was down by then.